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infoGeniuz v2.0 – Coming July 11, 2011

We are excited to announce the addition of new hidden data to our infoGeniuz scripts. Not only will you be able to see Marketing Analytics data (source, medium, terms, content, campaign, segments and number of visits) – we are now adding lead specific Geolocation and Hardware data.

http://www.infogeniuz.com/2011/07/06/adding-hardware-and-geolocation-data/

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infoGeniuz on Startups.com

My company, infoGeniuz.com, is featured on startups.com today. Like groupon for businesses. join today and check it out.

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Why is 'source' in Analytics Important?

Source basically tells you where the person that is visiting your site came from before your site. Hence, who sent you traffic.

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Joined The Digital Doughnut - Check it out.

Welcome to the Doughnut! the purpose of this site is to build a definitive online resource of user generated information on marketing for marketers to access. Best practice marketing, tips, techniques and excellence will be shared, amplified and promoted throughout the site so it’s easy to find the answers your looking for or demonstrate your knowledge.

http://digitaldoughnut.com/

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Jump into the Cloud – Can a Small Business Rely on the Google Cloud?

As a new chapter in my life unfolds, I have decided to head back into web analytics consulting. This leaves many options open to me for laptops, operating systems, applications, email accounts, etc. The only decisions are the ones that are right for my clients and to make my job more efficient.

After Google I/O 2011, I have been reading many articles about the Google Cloud and the upcoming release of the Chromebooks. This got me wondering, Can a small business really move everything into the cloud, predominantly Google’s version of the cloud?

Read More

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Free Google Analytics Installation | infoGeniuz :: Web Analytics for Small Business

Web AnalyticsUnderstanding your web analytics is very important to running your business and knowing who is visiting your website. It is so important… that I am willing to help you setup Google Analytics for your website for FREE.

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How to Interpret Web Traffic Data

Analyzing your web analytics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Read More.

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CRM with Email to Grow Sales and Profits

CRM with Email to Grow Sales and Profits

CRM helps sales people remember to call the right customer at the right time.  It helps them prepare proposals quickly.  Some CRMs even help sales people send standardized emails to customers.

Sounds good but, we all know that you can’t just put a CRM in front of your sales team and expect success.  Getting sales people using the CRM consistently is the biggest challenge.  But all of this firepower is focused solely at customers currently in the sales person’s pipeline of deals to close.

If you’re close rate is a robust 30%, then 70% of your leads and prospects are just getting left behind for the most part.

What if your CRM sent email automatically to the 70% of your prospects that didn’t buy the first time?

Most CRM solutions have available integration with separate email marketing solutions.  So, the sales people work their prospects in the CRM and then periodically, the marketing team mines the CRM for “cold” leads to add to their email marketing campaigns.  If your sales people aren’t the best at keeping the CRM up to date, then many of their leads will be missed in this process or it will require a lot of research by the marketing team to find them.  Either way, it won’t be consistent.

Finally, most email marketing solutions include escalating prices based on the number of emails in the list and emails sent.  This discourages use of the long haul in this way and causes costs to grow over time.

Online CRMs like SalesNexus.com offer email marketing that’s automatic and can be activated by the sales person.  SalesNexus.com CRM emails are also unlimited.  Your costs don’t change no matter how many emails you’re sending.  This makes it easy and affordable.

CRM with Email
CRM Email
Email CRM

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Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4)

All the fundamental marketing tasks I have to deal with day-to-day have one thing in common – data. I can’t structure marketing strategies without information on lead engagement. I can’t send out an email without email addresses. I can’t run a report for the CEO without sales numbers. What do all these have in common? Data.

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infoGeniuz v2.0 – Coming July 11, 2011

We are excited to announce the addition of new hidden data to our infoGeniuz scripts. Not only will you be able to see Marketing Analytics data (source, medium, terms, content, campaign, segments and number of visits) – we are now adding lead specific Geolocation and Hardware data.

http://www.infogeniuz.com/2011/07/06/adding-hardware-and-geolocation-data/

article post
http://startups.com/deal/enhance-your-marketing-sales-knowledge-today-with-infogeniuz

My company, infoGeniuz.com, is featured on startups.com today. Like groupon for businesses. join today and check it out.

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Add Hidden Marketing Data to ANY Online Form.

infoGeniuz Splash Introduction HD (by infoGeniuz)

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http://www.infogeniuz.com/2011/06/17/why-is-source-in-analytics-important/

Source basically tells you where the person that is visiting your site came from before your site. Hence, who sent you traffic.

article post

Joined The Digital Doughnut - Check it out.

Welcome to the Doughnut! the purpose of this site is to build a definitive online resource of user generated information on marketing for marketers to access. Best practice marketing, tips, techniques and excellence will be shared, amplified and promoted throughout the site so it’s easy to find the answers your looking for or demonstrate your knowledge.

http://digitaldoughnut.com/

article post

Jump into the Cloud – Can a Small Business Rely on the Google Cloud?

As a new chapter in my life unfolds, I have decided to head back into web analytics consulting. This leaves many options open to me for laptops, operating systems, applications, email accounts, etc. The only decisions are the ones that are right for my clients and to make my job more efficient.

After Google I/O 2011, I have been reading many articles about the Google Cloud and the upcoming release of the Chromebooks. This got me wondering, Can a small business really move everything into the cloud, predominantly Google’s version of the cloud?

Read More

article post
http://infogeniuz.com/free-google-analytics-installation/

Web AnalyticsUnderstanding your web analytics is very important to running your business and knowing who is visiting your website. It is so important… that I am willing to help you setup Google Analytics for your website for FREE.

article post
http://infogeniuz.com/2011/05/how-to-interpret-web-traffic-data/

Analyzing your web analytics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Read More.

article post

CRM with Email to Grow Sales and Profits

CRM with Email to Grow Sales and Profits

CRM helps sales people remember to call the right customer at the right time.  It helps them prepare proposals quickly.  Some CRMs even help sales people send standardized emails to customers.

Sounds good but, we all know that you can’t just put a CRM in front of your sales team and expect success.  Getting sales people using the CRM consistently is the biggest challenge.  But all of this firepower is focused solely at customers currently in the sales person’s pipeline of deals to close.

If you’re close rate is a robust 30%, then 70% of your leads and prospects are just getting left behind for the most part.

What if your CRM sent email automatically to the 70% of your prospects that didn’t buy the first time?

Most CRM solutions have available integration with separate email marketing solutions.  So, the sales people work their prospects in the CRM and then periodically, the marketing team mines the CRM for “cold” leads to add to their email marketing campaigns.  If your sales people aren’t the best at keeping the CRM up to date, then many of their leads will be missed in this process or it will require a lot of research by the marketing team to find them.  Either way, it won’t be consistent.

Finally, most email marketing solutions include escalating prices based on the number of emails in the list and emails sent.  This discourages use of the long haul in this way and causes costs to grow over time.

Online CRMs like SalesNexus.com offer email marketing that’s automatic and can be activated by the sales person.  SalesNexus.com CRM emails are also unlimited.  Your costs don’t change no matter how many emails you’re sending.  This makes it easy and affordable.

CRM with Email
CRM Email
Email CRM

article post
http://sellsellsell.salesnexus.com/512/marketing-and-crm-data-segmentation/

All the fundamental marketing tasks I have to deal with day-to-day have one thing in common – data. I can’t structure marketing strategies without information on lead engagement. I can’t send out an email without email addresses. I can’t run a report for the CEO without sales numbers. What do all these have in common? Data.

article post